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This episode of Boosting Your Occupancy, I am joined by Porthaven's COO and Group Sales and Marketing Director, Lisa Soper and Sarah Croxtall. It is a practical and insightful conversation for care home owners, operators and commercial leaders looking to improve occupancy, strengthen reputation and deliver outstanding customer experiences.

Key topics covered:

✅ How to create first impressions that convert enquiries into move-ins – including call handling, speed to lead, discovery and personalised tours

✅ The power of emotional connection – and why how you make people feel influences every decision families make

✅ Occupancy growth strategies that really work...

In this episode of Boosting Your Occupancy with guest speaker Henry Lumby, Chief Commercial Officer at Auriens we cover:

· Auriens: An overview of Auriens and perspectives on the evolution of both the business and the wider sector, particularly the shift towards integrating care. Also some insights about the future of Auriens.

· Prospect-centred selling: How this approach differs fundamentally from traditional residential selling that focuses primarily on features and benefits.

· Customer insight and psychology: The importance of understanding why people move, how they make decisions, and the emotional drivers behind later-life transitions.

· The value of home visits:...

In this episode:

* How Nick bought his first care home for £1 – and turned it into a thriving success

* The turnaround secrets behind Kara Healthcare’s growth and multiple national awards

* Why people buy into people – and how empathy, training, and culture drive results

* The three biggest growth opportunities for the care sector over the next five years:

i. Technology with a human touch

ii. Hospitality standards

iii. Talent, culture, and leadership development

* The importance of first impressions – and why empathy should always come first

* How mapping the customer journey and combining...

* Wallacea Living overview

* Creating awareness and interest pre-opening – marketing approach

* Importance of community relationships

* Events focus and successful delivery

* Reframing later living positively – Generation Joy campaign

* Sector is about helping people live better lives – to thrive socially, physically, and emotionally

* Transparency about the offering and benefits has been key to building trust

* Building trust and emotional connection

* Customer experience is seen as a critical differentiator in the sector

* Deep discovery – all about the person and customer psychology

* Importance of creating a vibrant, inclusive lifestyle and...

In this episode of Boosting Your Occupancy, Ali Powell is joined by Debbie Harris, Managing Director of Autumna, to discuss:

* The evolution of Autumna and the launch of OpenScore
* OpenScore has over 60 data sources – including live customer satisfaction ratings, self-assessed information and regulatory ratings – are aggregated in real time to generate a transparent score between 0 and 10
* The critical role online directories play in how people search for care homes and retirement villages
* Why a strong directory presence should be part of a wider digital marketing omnichannel – supported by engaging videos,...

- Understanding the psychology of IRC customers
- Need for enhanced sales professsionalisation
- Practical tips for accelerating sales

In our special podcast we look at:
• Customer-centered selling
• Customer psychology an selling change
• Most common challenges to keeping occupancy high
• Ensuring the foundations are brilliant
• How care homes can ensure they keep residency levels as high as possible?
• The importance of sales and marketing
• Turning enquiries into residents

Join Ali Powell, CEO and Founder of Commercial Acceleration as she talks to host of Care Home Management (CHM) host Alan Rustad

Boosting your occupancy podcast with guest speaker Honor Barratt, Birchgrove's Chief Executive

Hear from Margot and Ali about tips and tricks to boost occupancy in the retirement living and care sector

We are delighted to be joined by Angela Wallace, LifeCare Residence's Head Of Marketing. LifeCare Residences recently won the Retirement Living Best Marketing Award