Boost Your Occupancy

This episode of Boosting Your Occupancy, I am joined by Porthaven's COO and Group Sales and Marketing Director, Lisa Soper and Sarah Croxtall. It is a practical and insightful conversation for care home owners, operators and commercial leaders looking to improve occupancy, strengthen reputation and deliver outstanding customer experiences.

Key topics covered:

✅ How to create first impressions that convert enquiries into move-ins – including call handling, speed to lead, discovery and personalised tours

✅ The power of emotional connection – and why how you make people feel influences every decision families make

✅ Occupancy growth strategies that really work...

In this episode of Boosting Your Occupancy with guest speaker Henry Lumby, Chief Commercial Officer at Auriens we cover:

· Auriens: An overview of Auriens and perspectives on the evolution of both the business and the wider sector, particularly the shift towards integrating care. Also some insights about the future of Auriens.

· Prospect-centred selling: How this approach differs fundamentally from traditional residential selling that focuses primarily on features and benefits.

· Customer insight and psychology: The importance of understanding why people move, how they make decisions, and the emotional drivers behind later-life transitions.

· The value of home visits:...

In this episode:

* How Nick bought his first care home for £1 – and turned it into a thriving success

* The turnaround secrets behind Kara Healthcare’s growth and multiple national awards

* Why people buy into people – and how empathy, training, and culture drive results

* The three biggest growth opportunities for the care sector over the next five years:

i. Technology with a human touch

ii. Hospitality standards

iii. Talent, culture, and leadership development

* The importance of first impressions – and why empathy should always come first

* How mapping the customer journey and combining...

* Wallacea Living overview

* Creating awareness and interest pre-opening – marketing approach

* Importance of community relationships

* Events focus and successful delivery

* Reframing later living positively – Generation Joy campaign

* Sector is about helping people live better lives – to thrive socially, physically, and emotionally

* Transparency about the offering and benefits has been key to building trust

* Building trust and emotional connection

* Customer experience is seen as a critical differentiator in the sector

* Deep discovery – all about the person and customer psychology

* Importance of creating a vibrant, inclusive lifestyle and...