Episode 2 - Guest Speaker Margot Cooke, Aline (formerly Sherpa)
Show notes
In this session with Margot we cover:
- The current occupancy situation
- Importance of sales velocity on driving revenue and profitability
- The stigma in the UK
- The complexities of selling in the retirement living and care sector
- Re-thinking
- Average sales lifecycle durations
- Managing the leads efficiently to convert
- The key conversion metrics to focus on
- Assessing the customer journey to optimise it
- Aligning sales and marketing
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