Episode 2 - Guest Speaker Margot Cooke, Aline (formerly Sherpa)

Show notes

In this session with Margot we cover:

  • The current occupancy situation
  • Importance of sales velocity on driving revenue and profitability
  • The stigma in the UK
  • The complexities of selling in the retirement living and care sector
  • Re-thinking
  • Average sales lifecycle durations
  • Managing the leads efficiently to convert
  • The key conversion metrics to focus on
  • Assessing the customer journey to optimise it
  • Aligning sales and marketing

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