Episode 3 - Guest Speaker Honor Barratt, Birchgrove
Show notes
In this podcast we are delighted to be joined by Honor Barratt, Birchgrove's Chief Executive. We cover:
- Birchgrove
- Reasons why Honor and Ali are so passionate about the sector
- Impacting loneliness and bioge vs chronological age
- Achieving 100% occupancy and a waiting list
- The importance of off-plan sales on sales velocity
- The lifecycle of fill-up and the different sales skills required
- Recommendations for improving sales rates - including follow-up, home visits, try before you buy, call handling
- Customer perception and awareness and the time for the UK to reach a tipping point
- Importance of data and insights
- Key metrics and need for a common language and more benchmark data
- Rental growth
- Shortage of affordable retirement living
- Inspiration from hospitality and intergenerational
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