Boost Your Occupancy

* Wallacea Living overview

* Creating awareness and interest pre-opening – marketing approach

* Importance of community relationships

* Events focus and successful delivery

* Reframing later living positively – Generation Joy campaign

* Sector is about helping people live better lives – to thrive socially, physically, and emotionally

* Transparency about the offering and benefits has been key to building trust

* Building trust and emotional connection

* Customer experience is seen as a critical differentiator in the sector

* Deep discovery – all about the person and customer psychology

* Importance of creating a vibrant, inclusive lifestyle and...

In this episode of Boosting Your Occupancy, Ali Powell is joined by Debbie Harris, Managing Director of Autumna, to discuss:

* The evolution of Autumna and the launch of OpenScore
* OpenScore has over 60 data sources – including live customer satisfaction ratings, self-assessed information and regulatory ratings – are aggregated in real time to generate a transparent score between 0 and 10
* The critical role online directories play in how people search for care homes and retirement villages
* Why a strong directory presence should be part of a wider digital marketing omnichannel – supported by engaging videos,...

- Understanding the psychology of IRC customers
- Need for enhanced sales professsionalisation
- Practical tips for accelerating sales

In our special podcast we look at:
• Customer-centered selling
• Customer psychology an selling change
• Most common challenges to keeping occupancy high
• Ensuring the foundations are brilliant
• How care homes can ensure they keep residency levels as high as possible?
• The importance of sales and marketing
• Turning enquiries into residents

Join Ali Powell, CEO and Founder of Commercial Acceleration as she talks to host of Care Home Management (CHM) host Alan Rustad